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Discover São Paulo with our travel guide and itinerary ideas.
São Paulo is Brazil’s largest city and financial center, boasting exceptional museums, serene parks, restaurants serving local and international cuisine, inviting cafés, and world-class hotels, making it a prime destination for visitors.
This guide offers everything you need to uncover the city, with insider tips from a local perspective.
Top Attractions
Paulista Avenue
Paulista Avenue is a famous landmark in São Paulo, showcasing a vibrant mix of museums, cultural centers, restaurants, cafés, bookstores, and residential and commercial buildings.
For stunning views of the avenue, head to the observation deck at Sesc. Art and culture enthusiasts will appreciate the MASP, Japan House, Itaú Cultural, and Instituto Moreira Salles.
Additionally, Trianon Park offers a refreshing green space right in the heart of the avenue.
Ibirapuera Park
Ibirapuera Park is a shining example of urban green spaces and ranks among the largest city parks in Latin America. Its design seamlessly integrates modernist architecture with lush landscapes and diverse recreational areas.
The park is home to several cultural institutions and features restaurants and cafés.
Ipiranga Museum
Recently reopened and revitalized, the museum is in the traditional Ipiranga neighborhood, it is one of the most important museums in the country and is housed in a beautiful neoclassical building.
Its main focus is on the history and culture of Brazil, mainly the period of Brazilian independence. It has a vast collection of artifacts, documents, and works of art that tell the story of the country’s past.
The museum is also known for its stunning gardens and outdoor spaces, including the famous “Grito do Ipiranga“, a monument that celebrates the Proclamation of Independence of Brazil.
MAC USP
The Museum of Contemporary Art at the University of São Paulo (MAC USP) is a significant cultural institution.
The museum organizes temporary exhibitions and holds a significant collection of contemporary artworks, including paintings, sculptures, photographs, installations, and other forms of artistic expression. The collection features national and international artists, reflecting the diversity and richness of the contemporary art scene.
It is next to Ibirapuera Park featuring a rooftop offering beautiful city views. The rooftop is home to a famous restaurant and a bar.
Oscar Freire
Oscar Freire Street, located in the upscale Jardins neighborhood, is renowned as one of the city’s most exclusive and fashionable shopping destinations.
Stretching for approximately two kilometers, the street is characterized by its charming sidewalks, lined with boutiques, designer stores, and upscale cafés.
Parque do Povo
Parque do Povo is a vibrant urban oasis that offers a respite from the hustle and bustle of city life.
This green expanse is a popular recreational destination, providing diverse activities with a backdrop of lush greenery and modern urban buildings.
Faria Lima
Faria Lima is the new financial center of São Paulo, housing offices of companies such as Google, and Yahoo, among others, as well as shops and restaurants.
Highlights of the avenue include the Metallic Whale and the Iguatemi Shopping Mall.
MUBE
The Brazilian Museum of Sculpture and Ecology (MUBE) is dedicated to showcasing contemporary sculpture and promoting ecological awareness within artistic expression.
The museum’s structure is characterized by large concrete pillars, open spaces, and a harmonious integration with the surrounding greenery, creating a seamless blend of art and nature.
Ema Klabin House
Ema Klabin House is a museum that preserves the collection that belonged to the collector Ema Gordon Klabin.
The collection houses work by artists Chagall, Portinari, Di Cavalcanti and Tarsila do Amaral.
The architecture impresses with its luxury richness of detail and a beautiful garden.
Hand-Picked Hotels
L’Hotel PortoBay São Paulo
L’Hotel PortoBay São Paulo is a luxury hotel offering great value for money a few steps from Paulista Avenue. Rooms are comfortable and have a flat-screen TV, a minibar, and a coffee machine.
The hotel has an indoor swimming pool and a fitness center.
Qoya Hotel São Paulo, Curio Collection By Hilton
Recently opened in the Paulista region, Qoya Hotel São Paulo, Curio Collection by Hilton combines comfort and modernity in one of the city’s prime locations.
The hotel features a stunning rooftop swimming pool and a delightful restaurant.
Tivoli Mofarrej São Paulo Hotel
The Tivoli Mofarrej São Paulo Hotel is another luxury hotel option in the Paulista region.
The hotel has an outdoor swimming pool and is home to the trendy Seen Restaurant & Bar, which offers a privileged view of the São Paulo skyline.
The rooms are cozy and have a Queen or king-size bed, a flat-screen TV, a coffee machine, and a minibar.
Fasano São Paulo
The Fasano Hotel is one of the most traditional hotels in the city, located next to the luxurious Shops Jardins Mall and just a few steps from Oscar Freire Street. It also offers easy access to the Paulista region.
The hotel has an indoor swimming pool and a spa.
The rooms are spacious and have a flat-screen TV, a coffee maker, and a minibar.
JW Marriott Hotel São Paulo
Providing contemporary amenities including a swimming pool, lounge area, spa, restaurant, and bar, the JW Marriott Hotel São Paulo offers elegantly designed rooms with stunning skyline city views.
Radisson Pinheiros
The Radisson Pinheiros provides convenient access to key locations like Faria Lima, Rebouças, and Oscar Freire, offering excellent value for money.
The comfortable rooms are equipped with a flat-screen TV and a minibar.
Hotel Unique
Hotel Unique is just a short stroll from Ibirapuera Park, the city’s green oasis, and about 3 km from Paulista Avenue.
Known for its distinctive boat-shaped design, the hotel features a striking red rooftop pool with stunning city skyline views. The rooftop also houses the Skye Restaurant & Bar.